Verizon Cloud is a secure online storage service that allows users to back up and access their photos, videos, contacts (mobile only), audio, and documents from any device. It provides a seamless way to keep all digital content safe and easily accessible.
I led the UX/UI design for the Verizon Cloud toolbar on desktop, overseeing its development from initial concept to feature release and through various upgrades and enhancements. I set and executed the vision for the product experience, collaborating closely with product managers, designer manager, engineers, researchers, content strategists, and QA.
On the desktop, the Verizon Cloud toolbar is a feature that users can access by clicking on the Cloud icon in the system status bar. Our goal was to enhance and improve engagement for both the toolbar and the PWA (Progressive Web App) on desktop.
The toolbar lacked essential information, functions, and user engagement features, making it challenging for users to navigate effectively and reducing its overall usability. Key issues included:
The primary goal of this project was to enhance the usability and engagement of the Verizon Cloud platform by redesigning the toolbar. This included creating a more intuitive and user-friendly interface, addressing existing limitations, and ensuring seamless integration within the Verizon Cloud ecosystem. By improving user experience, we aimed to increase customer satisfaction, retention, and subscription rates.
I conducted competitor research on products like Google Photos, Amazon Photos, Dropbox, OneDrive, and Google Drive, analyzing their features and user experiences. This helped us identify key strengths and gaps in the market. Collaborated with the design manager to define the project's unique features and scope, ensuring we offered a competitive edge.
Before finalizing the design, I explored several design concepts and iterations, focusing on creating a meaningful and user-friendly design. I considered the brand guidelines, constraints of the toolbar size, and ideated different designs, from collapsible sections to user behavior, color usage, and defining sections within the toolbar.
To ensure users could navigate the new toolbar effortlessly, I added a tour guide design and tooltips. These guided users step-by-step through the new UI, enhancing first-time usage experience.
A matrix of the previous notifications was documented and redefined as primary and secondary. A system was established to differentiate between these notifications. To solve the issue of overwhelm and prevent overload, I worked with the product manager to design a system that displays only one notification at a time, prioritizing which comes first.
To ensure a consistent user experience across platforms, we established a unified design system. This system documented fonts, colors, iconography, and spacing in a comprehensive style guide. We used Figma to bridge the gap between design and development.
The redesign of the Verizon Cloud toolbar resulted in improved usability and user engagement. We continued to enhance features like Backtrak, storage information, and connectivity with the desktop app.
Working on the Verizon Cloud toolbar project, I gained valuable experience in delivering a user-centric product. Agile sprints ensured that our design, development, and product teams remained synchronized. Weekly meetings fostered a strong team spirit, crucial for tackling technical challenges. The development team's dedication ensured a smooth and reliable user experience.
